Food addictions can drive your food choices.
The nucleus accumbens secretes unusually large amounts of the neurotransmitter dopamine when you eat real or artificial sugar causing binging. The amygdala becomes active driving you emotionally when you are hungry. The orbitofrontal cortex (just above the orbits of the eyes) monitors eating but when you overeat it shuts off (activating another nearby region making it easier to overeat). Even obese people having hormonal imbalances respond the same way. These biological responses indicate the brain processes stimuli related to eating in the same way it responds to other addictive stimuli.

- Eating becomes a way to be happy and healthy
- Fully eat what you like and like what you eat
- Tame your food triggers and calm cravings for good
- Let eating become a conscious act of nourishment
- Rediscover and get back in touch with the real you
- It's time to reconnect: stop eating when full
- Discover the passions and desires that give your life meaning: act on them
- Self acceptance, understanding and love are yours for the taking
- Discover new ways to spend the money you'll save when you are healthy
- Throw away diets and calorie counting that has never worked
- Relearn inherited biological hunger and satiety cues